A Bespoke Wine Retail Experience
Branding, Interiors & Store Front
Tradition in Modernity, Polished against Rough, Refined but Casual
Ponti Wine Cellar’s name comes directly from the famed Italian architect and designer Gio Ponti. Designing the store both as a flagship and as a prototype, via. devised a set of “codes” that are influenced by Ponti’s work and our interpretation of a contemporary wine retail experience. The store front is a study in Pontian compositions, using black steel in triangles and parallelograms, perforated to reveal bright bronze from behind. The bespoke entrance door handles inspired by wine bottles and a pair of bright bronze display cabinets give a first, tactile and crafted impression of the brand. A unique artwork depicting (wine region) landscape welcomes guests into the cozy space. By abstracting an original image into lines and dots, and using precision milling on high gloss lacquer panels from Spain, an unusual sense of depth has been created in the artpiece. With a palette of black, grey and gold, the interior is direct and warm. Well-detailed, highly-crafted wine cabinets are placed like furniture pieces against a slightly distressed, worn background of painted walls that are rhythmically broken-in. A troweled concrete floor with marble insets depicting a world map (and resembles grape vines) completes the overall ambience of the store.