via. reveals new visual identity and logo
news - Oct 24, 2019

via. is pleased to announce a new brand identity and logo as the studio enters its 10th year as a design practice. A nod to Bauhaus, via.’s new logo features a custom wordmark based on the classic Futura typeface. Simple yet striking, the combination of colors (navy, orange and beige) reflect the studio’s core design principals of “respect, passion and delight”; its inspiration is derived from Le Corbusier’s color theories from 1959.

“Respect” – For every project, via. respects the site and its milieu, the client and their aspirations, and the purpose of the project. We respect our collaborators and teammates throughout the process.

“Delight” – via.’s collective goal as a studio, and at the heart of everything we do, is the simple desire to touch people, and to create delight through design and architecture.

“Passion” – via. is passionate about all aspects of the designed environment. The work we’ve crafted across the spectrum of project types attests to our relentless pursuit of quality and beauty.