immersive journey into the world of GOUTAL.
Located in the heart of Causeway Bay, La Maison Goutal is the brand’s first flagship outlet in Asia. The new retail concept captures the aesthetic language of the Parisian boutiques, with new experiential elements designed to captivate a regional audience.
“Our aim was to create a new retail destination that encapsulates the stories, poetry and boundless imagination from the world of GOUTAL.”
The street-facing façade pays homage to French architecture with a trio of arches in an elegant composition of limestone, bronze and marble. The interior design makes use of a palette of lightly-colored stones, bronze and warm woods. Several recurring motifs are evident in the details, including the use of arches; fluted glass and timber surfaces, as well as golden wall sconces are also featured to reference GOUTAL’s iconic fragrance bottle.
Three standout elements define the interiors – ‘Perfume Organ’, ‘Story Garden’ and ‘Sensory Lounge’. Representing a different experiential component of the retail concept, each space expresses a different moment of surprise and delight, inspired by GOUTAL’s enchanting history and brand stories.
Throughout the space, references to their iconic fragrance bottle is evident, from fluted glass panels to custom wall sconces. Light-colored materials highlight the hand-painted mural by French artist Ophelia Jacarini, adding a poetic and feminine quality to the design.
Location: Causeway Bay, Hong Kong
Completed Year: 2019