William is our multi-faceted designer and decorator. Aside from handling the design for via.’s first book project, William also developed custom fonts for the studio. Having been with the studio since day one, he has led signage designs and decoration efforts for many of via.’s projects, including a new brand identity for Ponti Wine Cellars. William is a known coffee connoisseur. On weekends, he is usually scouting for hidden cafes, new galleries and art exhibitions.